A powerful global conversation began some time ago, are you a part of it?

Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.

These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.

In this the first of four part series we are looking at Social Marketing

I can hear you ask , what is social networking? It is one of the most infectious topics online at the moment but how do you engage this personal space without offending or burning your audience?

Topics covered