Sales, sales, sales… in today's cut-throat global market, business operators know that increased sales are essential to fuel company growth and boost the bottom line.
Many busineses are spinning their wheels and exerting a disproportionate amount of energy into making more sales when in reality, they could have grossed a higher profit with fewer sales.
That's why a better understanding of
finances
employee contribution
profit margins
is critical for businesses that want to stay viable amid fierce competition.
Having a fixation on increasing sales may result in a lose focus of the overall health of their business
We often fall into the trap of thinking sales figures are the only bottom line they need to worry about. Be warned " if you grow your sales blindly, you'll suffer the consequences."
Trying to increase sales when your company isn't balanced as a whole can be downright disastrous. This holds true for businesses of all sizes."
Our Presenter Michael Burdette will be discussing his new book, "Contemplate Your Business Navel," and demonstrating why business opetaors must have a solid grasp on how to :
decipher company finances
build a cohesive team of employees
strike a balance between profit boosting and cost cutting.
That's best achieved when everyone from the CEO to junior managers understands how to link financial analysis with operational analysis.
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