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Customer feedback is valuable for many purposes and can open a range of opportunities for business development and customer relations.  This workshop will broaden your awareness of the variety of information channels available.  We will stimulate your perception and understanding of different methods of data collection and the variety of uses for this data in your business.

This Business Thursday will provide you with knowledge in the following areas:

- Primary drivers for customer satisfaction

- Defining research aims

- Education

- Testimonials

- Existing data

- Methods

- Design essentials