This introductory course provides participants with an understanding of critical
marketing activities and how they can drive sales, profitability and business
value.
Participants are introduced to key marketing concepts that will assist them
to identify their best customers, understand their needs and importantly drive
high quality leads to their business on an ongoing basis.
Workshop designed For anyone seeking to build an understanding of core marketing principles, including
people new to the marketing field, business owners, sales people and customer
service team members
The areas we will cover in this workshop are:
Introduction to the framework of marketing
Key Marketing tools
Introduction to the framework of marketing
Key Marketing tools
What is a Brand and why does it matter
Why sales & marketing must be aligned
Defining the ideal customer
Developing your UBR (Unique Buying Reason)
Understanding the customer of the future
Learn how people buy
How to combine promotional tools
The impact of direct and online marketing
The importance of systems
At the completion of the workshop, participants should be able to:
dentify the role and function of marketing
Identify their best customer fit
Contribute to effective marketing strategies and plans
Use selected marketing tools
Develop a framework for marketing plans.
Bring your Business Cards See you there!
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