Eighty20 is an online resource that allows you to research the demographics of potential target markets. Data can be accessed on Australia as a whole, right down to postcode and Census Collector Districts (groups of 200 households).

Subscribers also have the use of 5 highly specific tools which "crunch" the data to produce meaningful output. These tools are Profiler, Targeter, Trends, Assessor and Locator. The Eighty20 modules analyse data in seconds what would take an analyst weeks to manually do.

Organisations use these analytical reports to give them direction on such things as: running targeted and cost-effective marketing campaigns, locating new stores, understanding the demographic 'makeup' of an area relevant to them and in finding unsatisfied market demands.

To use this resource on a fee for service basis go to www.eighty20.com.au