Understanding your customers: for small businesses

Stop filing away your customer's feedback - it could be the key to your small business' success.

At this workshop we will provide you with information on creating a strategy for customer feedback within your business, collecting and interpreting feedback effectively, and importantly, on using your customer's feedback to grow your business through your sales, marketing and product development campaigns.

Feedback isn't just about what your customers like or don't like, it can also be about answering your business questions, providing tools for your sales and marketing, driving business development and planning for the future.

Each participant will also receive a free Cloudmaker tool for marketing your customers' views and a 50% discount on an Action Map for your business - a practical tool for putting your customer feedback to work.

Seminar (Morning)

This seminar will provide you with knowledge in:

• defining research aims based on your business goals
• using the data you already have within your business
• the pros and cons of various customer feedback methods available to you
• developing effective surveys to capture customer information
• interpreting your customer's feedback
• creating marketing
• using customer feedback to grow your business

Attend a morning seminar, incorporating everything you need to know to get you started with customer research, or attend a full day incorporating the morning seminar and a hands-on survey design session in the afternoon.

To book morning session email reception@clearlybusiness.com.au ( Subject Kate Tribe Morning Seesion- Your contact phone Number)

Design session (Afternoon)

The design session is an opportunity to apply the knowledge gained in the morning's seminar to your business. Kate Tribe and her team of research professionals will work with you individually to assist the development of an effective customer feedback survey for your business.

At the completion of the design session, you'll have a working strategy and survey to help you better understand your customers and interpret their views. Tailored specifically to meet your business' current situation and future goals.