FOOSH PTY LTD AND ESBEC, JUNE 2003
Josh and Robyn were respectively working in the print and IT industries. Having accumulated a wealth of valuable experience, they decided they had the know how and confidence to open their own business some eighteen months ago.
The decision was the right one. Foosh Pty Ltd, complete web and print solutions made easy, is now a growing concern.
Having researched the industry in detail before opening, they realised what a huge market there was and how many businesses were looking for printing and web design.
They also understood how much there was to learn about the practicalities and knowledge necessary to manage and maintain a successful small business. This is where the role of the Eastern Suburbs Business Enterprise Centre became invaluable.
A friend recommended the BEC as a vital resource for small business people.
As Josh said, "I approached the BEC eighteen months ago and they have proved to be an excellent resource - affordable, helpful, and keen to assist with any problem.
We can fire off emails on a range of simple or more detailed questions and we receive a quick and well-researched response.
Robyn, my business partner, has completed the financial course through the BEC and I have studied marketing. I have found out how to get letters and flyers into the right hands, where to start with this, and the motivation to go ahead.
We now have our systems and connections in place and are ready to embark on a full on marketing drive. This is crunch time and we feel very confident having the BEC as our hands on resource."
Foosh Pty Ltd has also been able to benefit from the ESBEC Business Buddy Program. For the past six months they have been able to use their Business Buddy, an ex CEO, as a sounding board for practical and real advice on how to manage certain aspects of the business.
He has answered management questions, and commented on things they might not otherwise have noticed. For example, going through costings, factoring in bad payers, working out that there could be 2% non payers.
Again Josh comments: "Our business buddy helps with the practical stuff - hands on, he has been there, done that. He was able to tell us when our marketing material was too technical, we could change it quickly to target our audience and move on."
Into the future, the BEC will be there as a strong and reliable business resource, a much needed tool for the competitive business environment. A friend on their side.
Again Josh cannot recommend the BEC highly enough and is always mentioning it to friends. No doubt there will be other courses Foosh Pty Ltd will find themselves wanting to attend in the future.
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