BUSINESS BUDDIES CASE STUDY
Heidi Dening, Jump Start Personal Training

After almost a decade as a physical education teacher in schools, Heidi Dening  decided to set up her own outdoor personal training business, Jump Start.

Several factors inspired her to start the business: not only did she love outdoor exercise herself, but she enjoyed working with adults and was concerned about the growing levels of obesity in Australia.

Heidi's health and fitness company has now been running successfully for seven years and she employs six personal trainers as well as an assistant for customer service and clerical work.

In the early stages, however, Heidi found that her lack of business knowledge and experience was a problem, particularly with regard to the financial side of the business.

It was this desperate need for financial advice which led Heidi to contact Business Buddies after seeing the service discussed on television.

Heidi was teamed with Business Buddy Brian Carney, who met with her every fortnight to explain her finances and set up systems to manage them effectively. She found that Brian had a very personable manner and was able to teach her about finance in layman's terms, which she particularly appreciated.

'I can now read profit and loss statements and have a far better grasp of what I should be looking for,' she laughs. 'I'm able to compare month to month, quarter to quarter, year to year to understand which areas of my business are my strengths and therefore which areas are best to make money.'

Heidi plans to put her newly gained financial knowledge to good use in the future. 'I want to work smarter, not harder. To be the best at what we do, and to find ways to include passive profit streams within the business.'

She would definitely use Business Buddies again and has recommended the service to many other small business operators.

'It is very difficult when starting a business to get the information you need from people who are not trying to rip you off. Since Business Buddies I have paid numerous people to help me with different matters that they said they were experts at, but none of them were as good as my Business Buddy.'

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