WOMEN IN BUSINESS MENTOR PROGRAM:

Diane Costa, Marketing Mechanics

Diane Costa's business, Marketing Mechanics, received a tremendous boost as a result of her involvement in the Women in Business Mentor Program. 

"When I first started the business, I thought it would be good to do the program to gain a fast, effective understanding on how to run a business and develop a network of contacts," she says.

She received this and myriad other benefits from her involvement.

Marketing Mechanics - Giving you the tools to drive your business - is a sales & marketing consultancy specialising in identifying key areas for growth in business.

It offers tailored solutions for clients with marketing and sales objectives to achieve within a given time frame.

It helps them develop new and innovative marketing and sales strategies. In her words, "We strive to provide 'high Impact, Low Cost' campaigns, that help companies reach their true potential."

Diane was inspired by the program and all those involved with it.

Beginning with the mission of the program as outlined by ESBEC's David Baumgarten, to 'help small businesses gain a wealth of knowledge from the other women in the course and develop into confident businesswomen.'

"It was an inspiration listening to their stories, sharing our experiences and watching everyone gain confidence throughout the program," Diane remarks.

"My mentor, Harvey Green, was perfectly matched with me.  His business is Workforce Management Consultants. He has a similar background to me, only with more than 10 years of experience," says Diane.

She was struggling with understanding the financials in the company. She believes she was being taken advantage of by other businesses such as accountants, brokers etc.

"Harvey set me on the straight and narrow and provided a priceless array of information to make me a much more knowledgeable business person.

He helped me structure my contract work and gave me a great deal of understanding and instruction on proposal developments," she beams.

Courtesy of the work she did with Harvey and throughout the course, Diane's work structure is much more focussed.  Her business has been allowed to grow to the extent where she has taken on staff.

Time management is far better, she now works 'on' the business far more than 'in' the business enabling her to get into the market place and promote her products and services.  For Diane this confidence, knowledge and pride is priceless.

As a massive bonus, a tremendous alliance with all the people in the program has been formed.  The group calling itself "Thinking Business" meets regularly and continues the generous spirit of sharing information and support that was fostered throughout the program.

This very happy customer summed it up thus, "I would definitely recommend new businesswomen to do the course.

It's a wealth of information, a centre for support and it can even help you save thousands of dollars when decision making."

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