 |
Keeping you informed |  |
 |
 |
| home | case studies | newsletter | helpful links | business directory | chat forum | contact us |
|
||||
 |
||||
|
About us | |
||
|
Book Shop | |
||
|
BEC Network | |
||
|
Our Services and Programs | |
||
|
Facilitation Service | |
||
|
Sydney Business Advisory Service | |
||
|
Virtual & Serviced Sydney Offices & Business Facilities | |
||
|
Community Noticeboard | |
||
|
Strategic Partners | |
||
|
Hot Tips | |
||
|
Resources | |
||
|
Membership | |
||
|
Networking Calendar | |
||
|
Training Calendar | |
||
|
Pathway Workshop Calendar | |
||
|
||||
|
||||
|
||||
|
submit booking | |
||
|
||||
|
||||
|
Register now for our CHAT FORUMS: Business Advisory Online Now Open Post a question or share your views on a range of business issues |
|
||
 |
||||
|
||
|
Newsletter May 2007 |
|
|
||
|
Welcome to our May 2007 newsletter! In this month's newsletter: News from CEO David Baumgarten Get on board the Marketing Train Finding success on eBay Accelerate Your Business Growth workshops and master classes in May /June
To find out more and book online see our Networking Calendars:
News from CEO David Baumgarten Last Friday we had our audit as a Registered Training organisation. This process can increase the stress levels, however I am pleased to advise that we passed with flying colours. I can tell you, we were one happy team. May is Innovation Month and we are celebrating with a Business Breakfast on 22 May with our partners IP Australia, HP Australia, Sensis, and City of Sydney (providing venue of the Sydney Town Hall vestibule.) Our guest speaker will be Ian Gardiner from internet broadcasting company Viocorp. Continuing with the IT theme we have the second Trade Mark Centenary Workshop Series on 17 May, Do it Right - How to Protect Your Assets. I cannot stress enough that growing a business is about branding and protecting your assets, including intellectual property. Following the recent State Election we have a new Small Business Minister, Joe Tripodi Member for Fairfield. I have extended an invitation to the Minister to visit our BEC and he has accepted.We wish the Minister all the best in his new portfolio. It was great to see a good turn out last month at our Burwood Business Breakfast (more than 60 attendees) and Newtown Business Breakfast (more than 60 attendees). On 7 May I attended a networking function of Randwick Tourism. More than 50 people benefited from a very motivational presentation by Australian Long Distance Smith. Congratulations to Dirk and the team (www.sportscoast.com.au). We welcome the Women in Small Enterprise Network to our community noticeboard. Make sure you visit the noticeboard to see what the WiSE Network are up to! Until next month, why not try something different and work outside your comfort zone. This will help you remain externally focused on your business, remain proactive and grow your business. If you are internally focused, you will end up just 'treading water'. David Baumgarten
Business Breakfast 22 May - Sydney Town Hall 2002 saw the crash of internet stock around the world. At the same time, Ian Gardiner moved from his native Scotland to Australia and launched an internet broadcasting company, Viocorp, knowing no one locally. Just 5 years later we have a truly Australian IT success story. Ian will enlighten us on 'Innovation - the changing phase of media' and share with us his journey of how he grew the business, including:
Ian's story is an inspiration, a story that combines:
This breakfast is being held in the charm of the Sydney Town Hall vestibule, bringing together the splendour and innovation of a past era with the present for a Business Breakfast in celebration of Innovation Month. Remember to bring the business cards! To find out more and book online see our Networking Calendars:
Growth through customer feedback Business Thursday 24 May Customer feedback is valuable for many purposes and can open a range of opportunities for business development and customer relations. This workshop will broaden your awareness of the variety of information channels available. We will stimulate your perception and understanding of different methods of data collection and the variety of uses for this data in your business. To find out more and book online see our Networking Calendars:
Get on board the Marketing Train Business Wednesday (Bankstown) 16 May Do you want to:
This business development system will teach you a 3-phase cycle of promoting your business. To book your place or find further information visit our training calendars.
Do you need invention protection? In 2001, IP Australia launched a new type of protection - the innovation patent. It was introduced to stimulate innovation among small to medium business and local industry by offering a lower inventive threshold than a standard patent. Benefits of the innovation patent include:
If the patentee wants to legally enforce their innovation patent they must have it examined. More information on the innovation patent can be accessed at http://www.ipaustralia.gov.au/patents/what_innovation.shtml
Impressive Interviews - BEC client launches book Deborah Barit was one of the first businesses I assisted when I took over the role at the BEC. I was recently honoured when she asked me to launch her new book, Impressive Interviews. Having just read the book let me tell you it is an easy-to-read guide that provides the reader with the essential elements of winning the job they want. For many of our clients that have interacted with Deborah and for those who would benefit by the book I encourage you to attend the launch. When: Monday May 21, 6.00 for 6.30pm Well done Deborah.
Our very popular Basic and Advanced eBay workshops are scheduled for May.
To complement these workshops our eBay consultant will be available for one-on-one consultations at our city office. For further details on the workshop or to book online see our training calendars: To book a consultation please email Monica at reception@clearlybusiness.com.au.
The secrets of creating a fashion empire Want to know the secrets of creating a fashion empire? This workshop will cover everything from wealth creation to the social and environmental responsibility of your company. Our Presenter Pamela Stecker will guide you through the journey you can expect, and delves into issues you perhaps have yet to consider. If you are in the ragtrade, or planning to be, don't miss this extensive workshop that covers every angle of the industry. To find out more and book online see our Networking Calendars:
Fri 18 May - Sat 19 May - Wed 23 May Emerging designers, independent labels, vintage collections, urban streetwear and fashion from the fringe… FLAUNT IT celebrates Newtown's fashion industry in all its manifestations - the contemporary and vintage, alternative and innovative, cutting edge and quirky, emerging and established. Saturday 19 May 10am-5pm: Fabulous discounts and promotions all over Newtown. Fashion frivolity in Newtown Square. Catwalk parades at the Marlborough Hotel at 12.30, 2.00 and 3.30pm. Plus three special evening events: The Fitting Room - Sat 19 May @ Newtown Neighbourhood Centre 9pm midnight ($10 on the door) The Finale - Wed 23 May @ The Marlborough Hotel 7.30pm to late (Free!) More information: Contact Prue Foreman, Newtown South Main Street Coordinator, Marrickville Council, t:
Accelerate Your Business Growth workshops and master classes in May /June Join the Accelerate Club and reap the benefits of growing your business Dates for your diary: Growth Planning workshop is on 29th May 2007 Training Room Group mentoring session - 29th May 2007- Board Room Participants of our last growth planning workshop are working on their Business Vision in preparation for their group mentoring session. After the mentoring session the group will progress to Masterclass and Brains Trust sessions, each 2 hours in length. Masterclasses in May/June Service business owners who have already participated in the Growth Planning Workshop can choose to attend any of the following Master Classes to help achieve their goals faster. Master Class : The big step: taking on staff. Should I? Is the time right? Can I afford it? How about remuneration? Incentives? This master class will look at the following:
The master class facilitator will be Victoria Sciacca. Click here for a profile on Victoria. The follow up to this master class is a Brains Trust which will be anchored by Victoria Sciacca and supported by Allyson Cox (accountant) and Gary Meadows (senior solicitor, Koffel's Solicitors & Barristers) who has expertise in the new IR laws. The Brains Trust will be held in January and the actual date will be decided by the participants attending the master class. Master Class : Yes I need to segment my market, but have I got it right? How do I position the segmentation? Marketing segmentation for a growth business aged 3 years plus requires a different set of skills than for other stages of growth. When linked with the vision plan it becomes a very powerful tool to grow the business. If you are fed up with being all things to all people? Time you started to focus on high profit, high desirability target markets? Market segmentation is the key to growing your business if you are in the 3 year plus phase. Find out how to segment your existing client base, how to evaluate potential markets and how to get more of the clients you want and less of the ones you don't. This practical master class will give you a chance to work through the process with your client base, learn why not all clients are equal and set goals for building profit through target markets. This session will also tackle the tricky topic of positioning. Learn how to evaluate your competitors and position your business towards your competitive advantages rather than compete head to head. Another practical diagnostic will help you see how you stack up in the positioning stakes. There will be plenty of opportunities for discussion and time allocated for practical exercises. The master class Presenter is Linda Hailey For further details on the Accelerate Your Business Growth program, or to book, visit our training calendars or contact our coordinator Shan on growth@clearlybusiness.com.au.
Marrickville Cultural Plan - Have your say Marrickville Council is seeking the support of people active in the arts, cultural industries or the community cultural life of the Marrickville local government area to assist in research for the development of a new Cultural Plan. Everyone associated with the arts and in cultural industries is encouraged to join the register and attended workshops and forums so that Council gains an accurate picture of our cultural landscape. Contact the Cultural Plan Research Project Researcher Patricia Parker on 9319 1008 or email p_parker@bigpond.net.au to register or for more information on the project. For further information download the: Back to Top
Important lessons in dispute management This must-read article has been produced by BEC member Peter Townsend from Townsends Business & Corporate Lawyers. The emergence of some interesting trends in the Australian marketplace as well as recent cases in our practice highlight important lessons for clients in the area of dispute management. The words 'dispute' and 'litigation' bring shock and horror to most clients we know! But this needn't be the case. We hope these articles will serve to debunk some of the terms involved and help you better understand the processes involved. Information is power! Case study # 1: Managing the process
Corporate Australia supporting small business You may realise by now that the BEC is an organisation that rolls up its sleeves to assist small business. It was very pleasing recently to receive some help ourselves from Hewlett-Packard Australia Pty Ltd, City Of Sydney and Sensis in our partnership with IP Australia in putting together our Innovation Breakfast. Many, many thanks to the small business divisions of these respective organisations.
|
|
 |
||||
|
||||
|
||||
|
|
|
||
|
||||
|
|
|
||
|
||||
|
|
|
||
|
||||
|
|
|
||
|
||||
|
|
|
||
|
||||
|
|
|
||
|
||||
| home | | | case studies | | | newsletter | | | helpful links | | | business directory | | | chat forum | | | contact us |